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We gather and rank information from leading toy experts so you get relevant, timely and personalized content. Easily find, organize and compare brands, explore what's hot and new, see the latest trends, get ideas and inspiration.

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A Few of Our Favorite Toy Experts


We regularly curate over 350 of the most respected voices in toys to help you research and find the right toy brands for you. Our proprietary ranking system sorts brands based on expert opinion and popularity. We then present the information in easy-to-use tables. No more wasted time searching through cluttered and irrelevant information.

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New Information Added Everyday!

• Over 1,700 product reviews posted since January 1, 2013
• Over 35 guides on style and wardrobe essentials
• Reliable rankings by Infomat Staff
• Over 15 different classifications to enable sorting by size, style, price or occasion

We Rank Brands Based on their Quality and Overall Reputation

Every week, our research team scours the web for editorial opinion and popularity markers or buzz from leading experts, both online and in print. We compile the information into our ranking system and use a weighted average to assign more importance to some experts and publications than others, based on their quality and overall reputation. We present the rankings in an easy-to-use format with sortable tables and smart filters, so that you can make quick and informed choices based on what’s important to you.

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Our Process

We Curate Over 350 Leading Sources Every Week!

Our research team scours the web weekly for editorial reviews, opinion and popularity markers from trusted sources, both online and in print.

We Rank Brand Popularity
and Expert Opinion

We compile the information from leading experts then use weighted averages to rank items so you know
at a glance how they compare.

We Present our Findings in an Easy-to-Use Format

Easily find, and compare brands with sortable tables and smart filters, so that you can organize brands based on what’s important to you.

We Help You Make Smart toy Choices.

We supplement our rankings with trend reports, lookbooks, how-to guides and best lists on a variety of topics to help you make smart choices.

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